The Susquehanna Valley Council of Charitable Gift Planners offers a series of informative seminars and educational events for the planned giving professional. Meetings are generally held on the third Friday of January, March, May, July and November. Please also join us each September for the “Capital Area Conference” held in collaboration with our local chapter of the Association of Fundraising Professionals, AFP of Central PA.
March 15, 2019
“Creating a Powerful Planned Giving Website.
And, if you Build it, Will They Come?”
Presented by Viken Mikaelian, CEO, PlannedGiving.com
Viken Mikaelian was the first to bring planned giving to the Internet in 1998 — just a few months after Google was founded.
To this day, no one beats his capacity to convey planned giving online. Not just in donor-centric copy, but copy written for Google from a Search Engine (SEO) perspective.
Viken will showcase the “back end” of an effective planned giving website, and share his secrets on how they are built. After all, it’s the “inside” that counts, not the façade.
Meet Viken Mikaelian
If you haven’t heard Viken present before, buckle your seatbelt. If you have heard Viken present before … you’re probably already strapped in! Viken has a colorful, direct style you will find refreshing. He challenges us to re-think how we communicate with the people who support our organizations. Keep a pen and paper handy and be prepared to write quickly, because Viken’s sessions are packed with practical tips you can start implementing the moment you leave this room.
Viken is the CEO of PlannedGiving.com. He graduated from the University of Pennsylvania as a pre-med student.
WITF Public Media Center
4801 Lindle Rd, Harrisburg, PA 17111
8:00 am coffee, bagels and networking
$15 – Members
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Sponsorships are available for future programs. Click here for more information.